{"id":150,"date":"2025-09-15T00:00:00","date_gmt":"2025-09-15T00:00:00","guid":{"rendered":"https:\/\/auxcanada.phmedia.dev\/news\/78-se-contentent-dune-mauvaise-qualite-de-lair-meme-si-le-bien-etre-devient-une-priorite\/"},"modified":"2025-09-15T00:00:00","modified_gmt":"2025-09-15T00:00:00","slug":"78-se-contentent-dune-mauvaise-qualite-de-lair-meme-si-le-bien-etre-devient-une-priorite","status":"publish","type":"post","link":"https:\/\/auxcanada.phmedia.dev\/fr\/news\/78-se-contentent-dune-mauvaise-qualite-de-lair-meme-si-le-bien-etre-devient-une-priorite\/","title":{"rendered":"78 % se contentent d’une mauvaise qualit\u00e9 de l’air \u2014 m\u00eame si le bien-\u00eatre devient une priorit\u00e9"},"content":{"rendered":"

New AUX AIR USA Survey: Almost half of Consumers Say a Self-Cleaning HVAC System Would Make It Easier to Keep Their Homes Healthy<\/h2>\n

We\u2019ve long known that clean indoor air supports physical health. But increasingly, Americans are linking it to something more personal: peace of mind. From reducing stress to improving sleep and emotional clarity, better air isn\u2019t just about breathing easier\u2014it\u2019s about living better.<\/p>\n

At the same time, most homeowners surveyed in the AUX AIR USA 2025State of Indoor Air Report said they aren\u2019t investing in technology and tools like air purifiers, upgraded filters, or HVAC improvements that would deliver those benefits. Instead, they are reaching for cosmetic fixes like plug-in fragrance devices.<\/p>\n

AUX AIR USA partnered with third-party platform Pollfish to survey 1,000 U.S. homeowners in June 2025 to better understand how people feel about their air, what they\u2019re doing to improve it, and what\u2019s stopping them from going further. <\/p>\n

What we found challenges long-held beliefs around indoor air quality: the gap between intention and true action isn\u2019t about apathy\u2014it\u2019s about overwhelm. People want clean air, but they don\u2019t want to become air quality experts to get it. Plug-ins and diffusers offer the illusion of freshness, while purifiers and HVAC upgrades promise real results\u2014yet remain underused.<\/p>\n

The ideal solution? Systems that manage themselves. In fact, nearly half of all respondents (47%) say they\u2019d switch to a new HVAC system if it cleaned itself and only pinged them when it needed attention.<\/p>\n

This report explores not just the physical importance of indoor air quality\u2014but its emotional stakes. It\u2019s a look into how clean air impacts how we feel, think, and live day to day. And it\u2019s an opportunity for the HVAC industry to meet consumers where they are\u2014with lower-effort, higher-impact options designed to take care of the air, so homeowners don\u2019t have to.<\/p>\n

Key findings:<\/strong><\/h3>\n

\u25cf \u00a0Nearly every homeowner considers indoor air quality important\u2014only six out of 1,000 said it doesn\u2019t matter.<\/p>\n

\u25cf \u00a0More than half of homeowners buy plug-in air fresheners or diffusers, even though far fewer are investing in purifiers or high-efficiency filters that actually clean the air.<\/p>\n

\u25cf \u00a0When feeling stressed, nearly half of homeowners lower the temperature to feel more in control, revealing the role home comfort plays in emotional wellbeing.<\/p>\n

\u25cf \u00a0Cost and confusion are the top reasons homeowners aren\u2019t doing more to improve air quality, with 78% citing one or the other.<\/p>\n

\u25cf \u00a0Nearly half of homeowners say their ideal HVAC system would clean itself and notify them only when something needs attention.<\/p>\n

\u25cf \u00a0Better air quality is the number-one reason homeowners would switch to a smarter HVAC system, outranking savings, convenience, and even system longevity.<\/p>\n

Clean Air, Happy Mind: Why Wellness Now Starts with the Air We Breathe<\/strong><\/h3>\n

Homeowners aren\u2019t just chasing comfort\u2014they\u2019re craving clarity, calm, and emotional ease. And increasingly, they\u2019re finding that in the air around them.<\/p>\n

According to our survey, 80% of homeowners say clean, fresh air is extremely important to their home environment. Nearly as many\u201475%\u2014say a space that smells fresh and feels clean noticeably improves their experience. And more than half (53%) consider round-the-clock comfort a must-have<\/em>, not a nice-to-have.<\/p>\n

\n
\"\"\/<\/div>\n<\/figure>\n

While air quality plays a growing role in how people define comfort, they also say temperature control is a way to manage their mental wellness. According to the survey, nearly half (48%) say they lower the temperature when they\u2019re stressed, and 16% admit their mood directly impacts their thermostat behavior.<\/p>\n

These numbers make one thing clear: indoor air quality isn\u2019t just about avoiding allergens or preventing illness\u2014it\u2019s about creating a home that supports both body and mind. Cool, fresh air helps us feel<\/em> better. Clearer. Calmer. More in control.<\/p>\n

That connection is more than just anecdotal. 62% of respondents directly link cleaner air with better long-term health, while another 31% say it contributes to their overall well-being. In other words, indoor air quality has grown from a technical upgrade to a personal priority\u2014a pillar of what it means to feel good<\/em> at home.<\/p>\n

So why, if the desire is so strong, are homeowners falling short on action and leaning on surface-level solutions? While 54% report buying air fresheners or diffusers, far fewer are investing in systems that actually clean the air\u2014just 41% own air purifiers, and only 28% have upgraded their HVAC systems. Even among those who understand the connection between clean air and health, there\u2019s hesitation to take bigger, longer-lasting steps.<\/p>\n

\n
\"\"\/<\/div>\n<\/figure>\n

This reluctance isn\u2019t about apathy\u2014it\u2019s about overwhelm. People want better air, but they want it without the hassle<\/em>. For the HVAC industry, that\u2019s a clear call to action: provide solutions that are easier to understand, easier to use, and easier to maintain.<\/p>\n

\u201cWhat this data makes clear is that indoor air quality has moved from a niche concern to a mainstream priority,\u201d said John McGaughey, AUX AIR USA\u2019s Vice President of Sales. \u201cHomeowners overwhelmingly recognize its impact on comfort and health, yet their actions haven\u2019t caught up to their awareness. That disconnect signals both a cultural shift in how we define a healthy home\u2014and an opening for companies like ours to meet people where their priorities already are.\u201d<\/p>\n

54% Say Better Air Quality Would Persuade Them to Switch HVAC Systems<\/strong><\/h3>\n

Today\u2019s homeowners don\u2019t need convincing that air quality matters\u2014they just need a system that makes it easier to achieve. That\u2019s why 54%of respondents said better air quality is the number one reason they\u2019d consider switching to a smarter HVAC system, outranking even energy savings, convenience, and system longevity.<\/p>\n

\n
\"\"\/<\/div>\n<\/figure>\n

This signals a significant opportunity for HVAC installers to deliver high-impact results with low-effort technology. Homeowners are ready for systems that take the guesswork out of clean air\u2014automatically cleaning themselves, alerting users when attention is needed, and maintaining optimal performance without constant upkeep like the AUX AIR USA line of mini-splits.<\/p>\n

Nearly half of all respondents (47%) say they\u2019d prefer a system that manages itself, freeing them from complicated maintenance schedules or filter confusion.<\/p>\n

And while cost is often a hurdle, it\u2019s not insurmountable. Many utilities and state programs offer rebates and incentives for upgrading to high-efficiency, cleaner systems\u2014making these smarter options more accessible than ever. These programs can significantly offset initial costs and help homeowners move from short-term fixes to lasting improvements. And because high-efficiency systems are built for durability, they often require less maintenance over time\u2014helping reduce long-term costs as well.<\/p>\n

What people want is simple: less work, better outcomes. Whether it\u2019s improved air quality, fewer breakdowns, or long-term savings on energy bills, homeowners are looking for effortless effectiveness. The brands that meet that need\u2014with user-friendly, self-sustaining systems that deliver emotional and physical wellness\u2014stand to win long-term loyalty.<\/p>\n

From Insight to Action: What the Data Means for HVAC Pros<\/strong><\/h3>\n

This report reveals more than interest in clean air\u2014it shows a shift in why<\/em> people want it. Homeowners aren\u2019t just buying HVAC systems for temperature control anymore. They\u2019re looking for peace of mind, emotional comfort, and simplicity. They want solutions that feel as effortless as they are effective.<\/p>\n

That shift presents a powerful opportunity for HVAC professionals\u2014if they can meet homeowners where their priorities already are.<\/p>\n

For Contractors: Sell the Outcome,Not Just the Equipment<\/h4>\n

Contractors are no longer just installing systems\u2014they\u2019re helping shape healthier, happier homes. That means reframing how you talk about air quality solutions:<\/p>\n

\u25cf \u00a0Focus on how it feels<\/strong>, not just how it works. Talk about cleaner, calmer spaces\u2014not just compressors and SEER ratings.<\/p>\n

\u25cf \u00a0Highlight low-effort features<\/strong> like AUX\u2019s washable filter and i-Clean <\/em>technology, which automatically removes moisture and debris from the unit\u2014lowering the need for maintenance during the unit\u2019s lifecycle. <\/p>\n

\u25cf \u00a0Bring up rebates early<\/strong>. Many homeowners assume upgrades are too expensive\u2014showing them available incentives can change the conversation.<\/p>\n

This isn\u2019t simply a technical sale\u2014it\u2019s an emotional one. Homeowners want relief, not more to manage. Contractors who speak to that desire will build trust and close more deals.<\/p>\n

For Distributors: Help Contractors Tell a Simpler Story<\/h4>\n

Distributors play a critical role in helping contractors respond to this new kind of customer. That means going beyond product specs and price sheets to support storytelling and solution selling.<\/p>\n

\u25cf \u00a0Stock systems with built-in ease<\/strong>\u2014like AUX mini splits that are self-cleaning, smart, and intuitive features like voice control and Wi-Fi.<\/p>\n

\u25cf \u00a0Provide tools that simplify the pitch<\/strong>\u2014rebate guides, quick comparison sheets, and messaging that connects air quality to everyday life.<\/p>\n

\u25cf \u00a0Educate your network<\/strong> not just on what<\/em> to sell, but how<\/em> to sell it in a way that resonates with today\u2019s homeowners.<\/p>\n

Distributors who help contractors reframe the value of clean air\u2014from a technical upgrade to a lifestyle improvement\u2014will help move more product and build longer-term loyalty.<\/p>\n

The takeaway is clear: selling air quality today means selling simplicity, wellness, and trust. HVAC pros who embrace that mindset\u2014contractors and distributors alike\u2014won\u2019t just grow sales. They\u2019ll shape what the modern home feels like.<\/p>\n

The Takeaway: Turning Awareness Into Action<\/strong><\/h3>\n

The gap between knowing <\/em>clean air matters and actually investing <\/em>in it is where the opportunity lies. Homeowners aren\u2019t looking for a sales pitch\u2014they\u2019re looking for simple, trustworthy solutions that improve their daily lives without making them harder.<\/p>\n

They don\u2019t want more buttons to push or filters to track. They want systems that clean themselves, alert them only when needed, and fit into their home as naturally as a light switch. That\u2019s why nearly half (47%) say they\u2019d prefer a self-maintaining HVAC system, and 54% say better air quality would be the top reason they\u2019d make the switch.<\/p>\n

The good news? The technology already exists.<\/p>\n

\u25cf \u00a0AUX\u2019s i-Clean function offers a hands-off way to prevent dust, mold, and bacteria from building up\u2014automatically cleaning the unit\u2019s interior after each cycle.<\/p>\n

\u25cf \u00a0The use of HIPS exterior panels helps prevent yellowing over time, keeping units looking fresh and clean.<\/p>\n

\u25cf \u00a0High-efficiency air filters ensure the system is doing the heavy lifting when it comes to capturing airborne particles that impact both physical health and peace of mind.<\/p>\n

\u25cf \u00a0Smart features like Wi Fi-enabled controls and filter change alerts make it easier for homeowners to manage comfort and system upkeep\u2014no guesswork, just simple, proactive maintenance.<\/p>\n

Together, these features address the very barriers this report uncovers\u2014low trust, high effort, and unclear value.<\/p>\n

\u201cThis report reveals a clear truth: people don\u2019t need to be convinced that air quality matters\u2014they need help acting on it,\u201d McGaughey said.. \u201cHomeowners are asking for solutions that fit the way they live: low effort, high impact, and emotionally intuitive. The companies that simplify the path forward\u2014without sacrificing performance\u2014will earn not just market share, but long-term trust.\u201d<\/p>\n

The demand is there. The motivation is personal. And the message to the HVAC industry is simple: make it easier. Easier to understand. Easier to afford. Easier to trust. The companies that do will not only lead the market\u2014they\u2019ll lead the movement toward healthier, more emotionally grounded homes.<\/p>\n","protected":false},"excerpt":{"rendered":"

New AUX AIR USA Survey: Almost half of Consumers Say a Self-Cleaning HVAC System Would Make It Easier to Keep Their Homes Healthy We\u2019ve long known that clean indoor air supports physical health. But increasingly, Americans are linking it to something more personal: peace of mind. From reducing stress to improving sleep and emotional clarity, […]<\/p>\n","protected":false},"author":0,"featured_media":77,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n78 % se contentent d'une mauvaise qualit\u00e9 de l'air \u2014 m\u00eame si le bien-\u00eatre devient une priorit\u00e9 - AUXCANADA<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"78 % se contentent d'une mauvaise qualit\u00e9 de l'air \u2014 m\u00eame si le bien-\u00eatre devient une priorit\u00e9 - AUXCANADA\" \/>\n<meta property=\"og:description\" content=\"New AUX AIR USA Survey: Almost half of Consumers Say a Self-Cleaning HVAC System Would Make It Easier to Keep Their Homes Healthy We\u2019ve long known that clean indoor air supports physical health. 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